In order to fully exploit the potential of digital marketing and effectively use its impact on consumers, we must have a solid foundation in digital marketing. We offer a professional diploma in digital marketing, in which the program focuses on:

• Discovering new tools offered by the Internet.
• Access to the sphere of social media.
• Understand and assess online consumer mentality.
• Design tools to increase the convenience of using the Internet.
• Monitor, evaluate, and repeat activities related to building traffic for marketers.
• Evaluate Internet marketing indicators and point KPIs.
• Interaction of digital marketing and traditional marketing activities.
• Benefits for marketers due to better customer segmentation, the anticipation of consumer trends, and consumer reviews.
• To understand the basics of Digital Marketing and its relation to Conventional Marketing.
• Doing market research, analysis, and keyword research for your niche and utilising various tools for the same.
• To develop a meticulous understanding of On-Page and Off-Page SEO Optimisations along with an analysis of significant SEO updates to date.
• Using Search Engine Marketing(SEM) or PPC techniques to scrupulously drive traffic.
• Optimising prominent social media platforms such as Facebook, YouTube, Google+, Pinterest, Linked In, etc.
• Using the Google Search Console or Webmaster Tools.
• Monitoring website traffic and trends using Google Web Analytics

• The demand for trained Digital Marketing professionals is increasing day by day.
• Many MNC's like IBM, Amazon, and Google are hiring certified Digital Marketing Professionals.
• The average salary of a certified SEO developer is about $102,000 USD PA.

• Completed +2 or higher secondary course examination
• Completed any degree
• Passion to learn the marketing strategies
• Planned to build a career in digital marketing
• Professionals who need to understand digital marketing or better use their digital channels.
• Any person is responsible for developing or implementing an organisation's online strategy.
• Traditional merchants who want to accelerate their marketing career or enter the digital world.
• Entrepreneurs who need to maximise online channels to grow their business.
• Students who want to gain knowledge in the field of internet marketing.

Surprisingly, Digital Marketing does not ask for much of an aspirant. Anyone with any kind of academic background can opt for Digital Marketing Online Training. The only prerequisite is that you possess a basic understanding of the internet and decent computer skills. Enthusiasts who aspire to participate in digital marketing online training should have prior knowledge of using computers and possess basic internet skills.

Digital marketing is a dynamic and rapidly growing field with a broad range of job opportunities. As businesses increasingly move online, the demand for digital marketing professionals continues to rise. Here are some of the key job opportunities in digital marketing:

1. Digital Marketing Manager

   • Oversees the overall digital marketing strategy.
   • Manages campaigns, budgets, and a team of marketers.
   • Requires experience in various digital marketing channels and strong analytical skills.

2. SEO Specialist

   • Focuses on optimizing websites to rank higher in search engine results.
   • Conducts keyword research, on-page and off-page SEO, and analyzes website performance.
   • Requires knowledge of SEO tools and techniques.

3. Content Marketing Manager

   • Develops and manages content strategies to attract and engage target audiences.
   • Oversees the creation of blog posts, articles, videos, and other content types.
   • Requires strong writing skills and understanding of content marketing principles.

4. Social Media Manager

   • Manages a company’s social media profiles and campaigns.
   • Creates, curates, and posts content, engages with followers, and analyzes social media performance.
   • Requires knowledge of social media platforms and tools.

5. Email Marketing Specialist

   • Designs and implements email marketing campaigns to promote products or services.
   • Analyzes campaign performance and optimizes email content and strategy.
   • Requires knowledge of email marketing tools and strategies.

6. PPC Specialist

   • Manages pay-per-click advertising campaigns on platforms like Google Ads and social media.
   • Conducts keyword research, creates ad copy, and analyzes ad performance.
   • Requires understanding of PPC bidding strategies and analytics.

7. Analytics Manager

   • Analyzes data from various digital marketing campaigns to measure performance and ROI.
   • Provides insights and recommendations for improving marketing strategies.
   • Requires strong analytical skills and proficiency with analytics tools.

8. Affiliate Marketing Manager

   • Manages relationships with affiliate partners to drive sales through affiliate links.
   • Monitors affiliate performance and implements strategies to increase affiliate sales.
   • Requires knowledge of affiliate marketing platforms and techniques.

9. Conversion Rate Optimization (CRO) Specialist

   • Focuses on improving the conversion rates of websites and landing pages.
   • Conducts A/B testing, user experience analysis, and implements changes to improve conversions.
   • Requires knowledge of CRO tools and methodologies.

10. E-commerce Manager

    • Manages online stores, product listings, and sales strategies.
    • Optimizes the customer journey and increases online sales.
    • Requires knowledge of e-commerce platforms and digital marketing techniques.

11. Influencer Marketing Manager

    • Collaborates with influencers to promote products or services.
    • Manages influencer campaigns, negotiates contracts, and measures campaign effectiveness.
    • Requires understanding of influencer marketing trends and platforms.

12. Marketing Automation Specialist

    • Implements and manages marketing automation tools to streamline marketing tasks.
    • Designs automated workflows, nurtures leads, and analyzes performance.
    • Requires proficiency with marketing automation platforms